Production And Outcomes

Delivery


There are many ways different formats and platforms that can be used to great effect. Formats and platforms such as shop windows displays, galleries magazines and billboards.
Shop windows can be used for great effect for showing customers what they sell in the shop or maybe promoting a sale which is happened in the shop.

The image above shows a shops window display advertising they have a sale in the store. Bold text and one simple bold colour helps customers recognise the sale which is now on in the store. With the mannequins in the window, it shows this shop is a clothes shop, however, there are no clothes in the window, just simple text and colour is all that is used as the store knows customers will be attracted by just the word sale. If the sale wasn't advertised then the store would not have any customers coming into the store and the company would lose out.

Production And Outcomes

Interpretation


There are many ways in which something can be interpreted. Here is an example of how the same subject can be interpreted in different ways.

Above is the original, very first series of Transformers which was directed by John Gibbs. Transformers was written and recorded in America but was animated in Japan and South Korea. For the time when it was released this series seemed to be the future in animation and moving image. The line of Transformer series came to an end in 1987 but there was many japanese sequel series to continue the story.

However, in 2007, film producers and directors Michael Bay and Steven Spielberg teamed together to release 'Transformers' the science fiction action film based on the original series and Transformers toy line. 

Compared to the original, the new breed of Transformers shows the difference between the technology back in the day of the original series to the new technology at hand used for the Transformers film and many other films of the era.

The difference between the both might be the technology at hand at the two different times the series and film had been made but maybe both directors had different views. The views of John Gibbs for the original series was to appeal to children, however, the film directed and produced by Michael Bay and Steven Spielberg was to appeal maybe for children but also for the older generation who knew the old original series. They did this by using the same characters and other original robots too and putting a modern edge to the franchise.

Development of ideas and structure in moving image

The three act structure


The three act structure is the basic structure of a film, the beginning, middle and end.

The film above is the recent film the inbetweeners. This film is made up of the three act structure.
Act 1 is when they finish school and decide to go on a lads holiday.
Act 2 is consisted of their time on holiday.
Act 3 is when they come to the end of their holiday and arrive home.

Not all films are made up of the three act structure, other films take other structures by maybe putting the end at the beginning and then the film starts from the beginning and shows how the film or why the film comes to that ending.

Tone Of Voice

Tone of voice can be shown in many forms of visual communications. For example tone of voice can be shown in text. Whatever a word or piece of text might say the font could empathise the voice at which the word is spoken or is meant to show.

The visual communication above shows an image which helps give the image and text a tone of voice. The image really is what gives this piece of work a tone of voice. James brown in the image looks like he is singing and the text around the image is made to look like it is coming out of his mouth as he sings. Plus the font used is and old hippy sort of text which empathises the music he might be singing and maybe what era of music he is from.

This is a different kind of visual communication showing tone of voice. What the text says helps you understand what the text is about. But the colours used and font used help bring the text to life and give it more meaning. The text says not to bore with fact but to enthrall with story. The colour of the text is empathising this because the colours used help the text stand out and be eye catching upon a black background, this is what is empathising 'not to bore' as its enthralling you, drawing you in to read it. The font used could also be trying to empathise the fun which can be in stories, as the font is quite a cartoon like font which looks fun.