Production And Outcomes

Delivery


There are many ways different formats and platforms that can be used to great effect. Formats and platforms such as shop windows displays, galleries magazines and billboards.
Shop windows can be used for great effect for showing customers what they sell in the shop or maybe promoting a sale which is happened in the shop.

The image above shows a shops window display advertising they have a sale in the store. Bold text and one simple bold colour helps customers recognise the sale which is now on in the store. With the mannequins in the window, it shows this shop is a clothes shop, however, there are no clothes in the window, just simple text and colour is all that is used as the store knows customers will be attracted by just the word sale. If the sale wasn't advertised then the store would not have any customers coming into the store and the company would lose out.

Production And Outcomes

Interpretation


There are many ways in which something can be interpreted. Here is an example of how the same subject can be interpreted in different ways.

Above is the original, very first series of Transformers which was directed by John Gibbs. Transformers was written and recorded in America but was animated in Japan and South Korea. For the time when it was released this series seemed to be the future in animation and moving image. The line of Transformer series came to an end in 1987 but there was many japanese sequel series to continue the story.

However, in 2007, film producers and directors Michael Bay and Steven Spielberg teamed together to release 'Transformers' the science fiction action film based on the original series and Transformers toy line. 

Compared to the original, the new breed of Transformers shows the difference between the technology back in the day of the original series to the new technology at hand used for the Transformers film and many other films of the era.

The difference between the both might be the technology at hand at the two different times the series and film had been made but maybe both directors had different views. The views of John Gibbs for the original series was to appeal to children, however, the film directed and produced by Michael Bay and Steven Spielberg was to appeal maybe for children but also for the older generation who knew the old original series. They did this by using the same characters and other original robots too and putting a modern edge to the franchise.

Development of ideas and structure in moving image

The three act structure


The three act structure is the basic structure of a film, the beginning, middle and end.

The film above is the recent film the inbetweeners. This film is made up of the three act structure.
Act 1 is when they finish school and decide to go on a lads holiday.
Act 2 is consisted of their time on holiday.
Act 3 is when they come to the end of their holiday and arrive home.

Not all films are made up of the three act structure, other films take other structures by maybe putting the end at the beginning and then the film starts from the beginning and shows how the film or why the film comes to that ending.

Tone Of Voice

Tone of voice can be shown in many forms of visual communications. For example tone of voice can be shown in text. Whatever a word or piece of text might say the font could empathise the voice at which the word is spoken or is meant to show.

The visual communication above shows an image which helps give the image and text a tone of voice. The image really is what gives this piece of work a tone of voice. James brown in the image looks like he is singing and the text around the image is made to look like it is coming out of his mouth as he sings. Plus the font used is and old hippy sort of text which empathises the music he might be singing and maybe what era of music he is from.

This is a different kind of visual communication showing tone of voice. What the text says helps you understand what the text is about. But the colours used and font used help bring the text to life and give it more meaning. The text says not to bore with fact but to enthrall with story. The colour of the text is empathising this because the colours used help the text stand out and be eye catching upon a black background, this is what is empathising 'not to bore' as its enthralling you, drawing you in to read it. The font used could also be trying to empathise the fun which can be in stories, as the font is quite a cartoon like font which looks fun.

Legibility

Above is an iPad clothing app. Do i think its legible? Yes i do. For users of iPhones, iPads etc looking for a clothing application, this is very legible for they're needs. The headings for different sections are very clear as they are much larger than the other text used in the app and the layout of the application is very easy to use with buttons to navigate all around the app. The colours are clear and simple, which makes it easy to read text, look at images and recognise different sections and buttons. Images of clothing are clearly spread apart from each other throughout the app and there is no text over the images of clothing. However, with the images at the beginning of the app there is text above the images but the text is a different colour and image scan still be seen clearly.

This is a random image off the internet, but this image shows what text over a background works and doesn't work. The top image shows which contrast of colours doesn't work, the green text over the blue background. This is because the colour of the text makes the text hard to read as the image behind is a dark image. The image below shows what contrast of colours does work, the brighter gold text over the black image. The lighter colour text makes the text easier to read over a darker image. 

Managing A Creative Environment

Creativity is not just influenced by the internal thinking process of an individual but it is also influenced by the environment an individual is working in, their interests and culture. The workplace can help an individual with the production of ideas and their development. A certain environment with stimulating space can help individuals interact and broaden their thoughts.

Collecting work in different kinds of forms can influence our work. Collecting sources can act as a stimulus or as reflections of our own interests as creative practitioners. 

The environment i work in doesn't really influence me that much, especially when I'm working at home, however, i do find being at home and working at my place of study helps me concentrate the most rather than working in any other environments. I do think working in a certain environment which includes aspects to do with your work could be influential towards a better collection of ideas. Being in that place may give someone a better picture of what their doing their work on, give them more ideas.

Over coming mindsets

This is a deliberate thinking strategy to free oneself from taking on everyday problems, by taking on the conventional approach of thinking or habitual mode of thinking. Habitual thinking is what leads to the most predictable results, these kind of results lack any element of suprise. To free yourself from habitual thinking, maybe breaking the rules is the answer, however this does not mean doing something illegal, this just removes habitual thinking, such as certain conventions and comfort zones.

The are three processes to remove habitual thinking:

• The rules that are needed or wanted to be broken think about them and study their characteristics
• Find a possible way to challenge or change those rules
• And be playful and free yourself

As a practitioner, i could relax my habitual thinking by breaking the rules which i think would help me challenge my mindsets. I have certain comfort zones which help me study or think about certain things, my comfort zones are studying at home or at my place of study, university for example, i feel i can only work my best at these places and concentrate the most at these places. What if i could find somewhere else to work my best, travel around to help my work develop. 

Another habit of mine is having ideas pop into my head but not immediately put them down on paper, i usually delay putting them down. Maybe if i put these ideas down immediately, maybe it will help my own work develop, improve my overall thoughts about my work and help use my left and right side of the brain the way their supposed to be used.